Launched in 1993, ColorPlus created a niche in the ready to wear market in India by pioneering smart casual clothing for men and changed the way he dressed.

It has created cotton and linen based clothing that is elegant as well as comfortable, and epitomizes the very ethics of contemporary values at the work-place. ColorPlus’s remarkable success with smart casuals opened up a whole new market segment.

20 years of giving India a new dress code called ‘Smart Casual’. Built on trust, authenticity and innovation. Underpinned by an eye for detail and craftsmanship, to delight those who are astute judges of quality.

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At the core of ColorPlus success is the product with clear focus on color, craftsmanship and comfort. From the very beginning product innovation has been the ColorPlus corporate mantra. Its innovation includes Wrinkle-Free Chinos, Golf Ball wash, Wrinkle-Free linen, Stain free shirts and many such product enhancements. ColorPlus uses the highest quality fabrics and finishing processes that give the user the unique comfort and tactile feel. It is also constantly evolving with its customers offering tailored fit and contemporary fit for the newer fitter audience.

ColorPlus today is a complete lifestyle brand complementing every facet of a man’s personality: be it at work, leisure or those special moments giving every reason to be the preferred brand to the up market, trend-savvy, sophisticated and discerning Indian man.

ColorPlus is one of India's premium and most respected casual wear brands offering customers a range of shirts, trousers, knits and survival gear. Constantly innovating processes and technologies, offering buyers new worlds of comfort. Some of the technological innovations it is well known for; include thermo-fused buttons, golf ball wash, soft jeans, wrinkle free technology, stain-free fabric, and the cone dyed technique

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